The Hotel Franchise Industry's Low-Cost Alternative

Welcome to Magnuson Hotels-the #1 performance brand.

Founded in 2003, Magnuson Hotels successfully launched 18 years ago in the US by supporting independent hoteliers in competition with franchise brands, at a fraction of the cost of franchise brand affiliation. Today Magnuson Hotels is a top global chain, representing 65,000 hotels and 700 airlines across 32 countries.


Why Magnuson?

When Magnuson Hotels established presence in the UK in 2010, the industry was dominated by independent hoteliers enjoying high occupancy and RevPAR. Today, independent hotel share has fallen from 80% to 49%, as corporate chains Travelodge and Premier Inn have grown 80% in only 10 years. Airbnb has entered the supply landscape of 45,000 hotels with more than 225,000 listings.

Today, we are bringing our new technology platform to the UK, for hotel owners that are re-examining operating costs, sources of future business, and growing brand competition. Magnuson Hotels offers proven solutions with high standards that you’re in control of. At Magnuson Hotels we don’t impose onerous Property Improvement Plans, we simply work with owners to ensure standards are maintained for the benefit of our collective customers.

How you associate your hotel with Magnuson Hotels is your choice. Choose a Brand appropriate for your hotel or an Independent Collection solution. For hotel owners and investors that want the fantastic benefits of working with Magnuson without the headache of operations, we also offer complete management solutions Whichever option suits you best will be guaranteed our full UK based support.

UK Launch

Our newly developed and proven technology platform Magnuson Cloud combines Internet based PMS + channel manager + CRS + direct global distribution, automated revenue management and pricing functions into one simple affordable system. Magnuson Cloud. During 2020, while UK hotels were in lockdown, Magnuson outperformed USA RevPAR by 3X.

Magnuson outperformed USA RevPAR by 3X.

Have it your way with Magnuson Hotels; branded or an Independent Collection solution, with or without full Magnuson Management Services. Whichever option suits you best will be guaranteed our full UK based support.

Several tech specs have been particularly configured to the UK market.

  • To offset high OTA commissions, Magnuson Cloud offers an alternative; a focussed suite of channels that drive a 52 week foundation of predictable revenue for any hotel.
  • In our Covid world, hotels must redefine primary sources of business to succeed. Leisure based hotels must balance with local non-leisure. Corporate based city centre hotels must rebuild away from dependence upon conventions, sporting events.
  • Magnuson’s UK based teams and systems utilize proven techniques to rebuild each hotel’s base toward more commercial targets.
  • Complete GDS connectivity and UK based support to access international and corporate travellers.
  • Chain-level negotiated commissions with all OTAs; Expedia, Booking, etc.
  • Automated occupancy based yielding raises rates as occupancy increases, closing OTAs near the 80% occupancy mark.
  • Automated competitor rate monitoring and auto adjustments to focus on hyper-dynamic pricing. The Magnuson Cloud predicts dynamic demand trends and works 24/7 to ensure high occupancy and RevPAR.
  • Preformatted and Automated rate strategies. High or low demand pricing, location/segment specific pricing.

UK based 24/7 personal support

  • System setup and unlimited training included.
  • UK based unlimited revenue strategy support/management
  • Correct positioning to achieve optimum market share. The Magnuson team will assess your hotel’s segment and potentially add 20% to ADR by repositioning.
  • We create a rolling 12-month revenue plan that prices your rooms across all channels, 365 days a year for optimum revenue performance, but with flexibility for evolving market conditions.
  • Magnuson branding includes the full service marketing team assigned to your hotel for assistance with signage and customised local brand marketing.
  • Activation of your hotel within 30 days across thousands of global channels.

Our brand and support platforms


Our Offer

The time is now.

In England, the summer rush is over, but travellers are still there and still eager to stay in your hotel, it’s just a matter of knowing where to find them. Sustainable 52-week business can be found in one’s own hometown in the segments of government, medical, public safety, transportation. Even though large publicly traded corporations are cutting travel by up to 2/3, small to medium size domestic companies need to travel to operate.

As uncertain international travel restrictions continue, domestic leisure will also continue to grow as a long term sustainable segment.  Hotel owners and their teams need to have their ears to the ground, thoroughly connected to local business and their needs, to look where others don’t for business and the answer can often come from looking more closely at your local and regional market drivers.

Long term sustainable and higher rate business can be found locally by working with local care providers and building firms, even monitoring development plans to see where demand will pop up. Where many large brands and chains rely upon expensive OTAs, our advice is to bring guests in locally first, at a lower cost to the hotelier.

For a limited time, Magnuson Hotels will waive all new hotel setup fees.

  • £10,000 activation fee waived for hotels converting to a Magnuson Hotel brand.
  • £3500 activation fee waived for hotels converting to the Magnuson Independent Collection.
  • Free setup and training on Magnuson Cloud platform, which can replace your existing PMS (a savings of approximately £20,000 annually).

You don’t have the time or staff currently? No problem. Magnuson will provide

  • Bespoke revenue plan with new business segments and rate strategies.
  • Preselling future rooms to boost revenue on the books.
  • Design of your new branded signage and a new website.

Affordable pricing.

  • Fees for Magnuson Brand hotels are 6.5% of GRR (gross rooms revenue).
  • Fees for Magnuson Independent Collection are 3.5% of (gross rooms revenue).
  • No fees paid until after the hotel is live in the system.


Profit Calculator

Calculating your profit increase against other brands

22% revpar increase in 2019; 10X USA Average


What other Magnuson owners say:

Contact Us

US Branch

Magnuson Hotels USA
200 N. Mullan Road,
Suite 220, Spokane Valley,
WA 99206
Phone: 866.904.1309
Phone: 509.747.8713

UK Branch

Magnuson Hotels UK
483 Green Lanes,
N13 4BS

Phone: +44 (0)75 93 596941

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